The book: Communicating for a change by Andy Stanley and Lane Jones
This book is extremely helpful for those who want to communicate… anything to anyone. It is written in a story style so it does not read as a text book. In other words, the book is very dynamic and full of life. Easy to read and very entertaining.
He divides the book up into seven imperatives that define great communication which are meant to be a lifechanger.
1- Determine Your Goal
This is obvious, at least for me it is. Always asking ‘why’ first. Determining why I want to say what I have to say. The goal is the starting point not just for communicating but for life.
We are made to live with purpose and that should translate into our communicating with others or when we are invited to speak. It does not matter how big the group or who the group is. Obviously the goal will change with the group but there needs to be a goal at all times.
2- Pick A Point:
I really liked the way the book put it. The author used the example of a trucker. A trucker has to deliver cargo to a certain destination. If he does not know what that exact destination is he will not be able to drive there. He needs to map out his road to see what is the safest and fastest way to go to the destination.
The same principle applies to communicating. It is similar to having a goal but unlike the goal, this point is focused on the way to get to the goal. Picking a point is not what you want to accomplish (i.e. goal) but where you are going.
If I talk about mental health then my goal could be to convince the audience that they need to be more involved financially to find a cure. My point would be using my brother as an example and everything surrounding his mental health and the struggle my family when through.
3- Create A Map Read More